General management

General management

Pascal Beyens

General Manager

Pascal has been General Manager of Kela since 2010 and comes with more than 30 years of experience in a variety of international industrial environments. He has extensive expertise in sales, finance, continuous improvement programmes and mergers & acquisitions. Pascal drives Kela’s strategic plan, the company’s integrated HR policy and the ongoing communication with the family shareholders.

Katelijne Smets

Global Sales and R&D Director

Katelijne graduated as a veterinarian and is responsible for the global sales of our organization. In addition she takes the lead in global product development and regulatory affairs. She has been active in the pharmaceutical industry since 2000 in various roles within R&D and Regulatory Affairs. She contributes a broad experience in the animal health industry to the Management Team of Kela.

Bart Lavrysen

Global Finance Director

Bart is responsible for Kela’s global finance and leads all corporate services that contribute to a highly performing financial, HR and IT environment. Bart’s expertise comes from several leading positions in corporate banking for medium-sized and large multinational companies. His tactical and strategic leadership supports all group divisions in performing at their best in servicing KELA’s customers.

Rudi Maris

Global Operations Director

Rudi comes with 34 years of experience in executive functions in several sustainable and high quality operational environments, The strategic expertise he brings to Kela is especially in the fields of total quality implementation and supply chain management. His experience also spans auditing and ISO certifications.